This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, …
Climate Change is a collection of a number of papers as well as chapters about the science of the subject. This collection is meant to inflame and excite conversation among engineers, scientists, and society at large. It would serve as a catalyst for a three-credit course, as a relatively new engineering subject, for both engineering and nonengineering university students. As university educati…
In today's global business environment with high speed interactions, engineering organizations are evolving continuously. Engineering Management in a Global Environment: Guidelines and Procedures provides guidelines for changing roles of engineering managers in the international arena. The book covers global, multidisciplinary, and flat engineering organizations. Recommended procedures for hiri…
This volume analyses the international political economy, the who-gets-what-when-and-how, of global energy. Divided into five sections, it features 28 contributions that deal with energy institutions, trade, transitions, conflict and justice. The chapters span a wide range of energy technologies and markets - including oil and gas, biofuels, carbon capture and storage, nuclear, and electricity …
Energy in Europe and Russia is in flux. The authors address key issues in this context and seek to analyze contemporary transition processes in the region's energy sector. They look at whether and how transnational policy mechanisms can generate sufficient steering capacity to address pressing energy policy issues, including environmental concerns, energy transit or rapidly changing natural gas…
Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik iklan online terhadap perilaku pembelian impulsif pada generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang melibatkan 116 responden. Responden dalam penelitian ini adalah generasi milenial yang pernah melakukan pembelian secara impulsif secara online dalam dua bulan terakhir. Sampel dikumpulkan dengan teknik conve…
Rencana bisnis ini dibuat untuk pengembangan bisnis Nasi Puyeng agar lebih baik lagi. Pengembangan tyang ingin dilakukan adalah merubah dari online menjadi catering, kaki lima, dan E-commerce. Perencanaan ini mengggunakan metode Porter Five forces dan SWOT Analysis Dengan memperkirakan tingkat bunga sebesar 10% maka didapatkan nilai NPV sebesar Rp.214,467,474.70 pada tahun kelima dan IRR sebesa…
Rencana bisnis ini dibbuat untuk pengembangan bisnis Nasi Puyeng agar lebih baik lagi. Pengembangan tyang ingin dilakukan adalah merubah dari online menjadi catering, kaki lima, dan E-commerce. Perencanaan ini mengggunakan metode Porter Five forces dan SWOT Analysis Dengan memperkirakan tingkat bunga sebesar 10% maka didapatkan nilai NPV sebesar Rp.214,467,474.70 pada tahun kelima dan IRR sebes…