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Media and society: critical perspectives
An intriguing look at the effects of the modern media on society This book is designed as a complete primer for undergraduates who need an overall perspective on media studies. It covers the main theory and discussion points surrounding the media. These include ideas about media power, how to make sense of media material, and how the media may influence one’s view of the world. The book cover…
- Edition
- -
- ISBN/ISSN
- 9780335208807
- Collation
- xiv, 378 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- [POL-LIB-450]
The social media bible: tactics, tools, & strategies for business success
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to th…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781118269749
- Collation
- xviii, 622 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- [POL-LIB-449]
The social media bible: tactics, tools, and strategies for business success
The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, an…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780470623978
- Collation
- xix, 771 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [POL-LIB-447]
Interpersonal communication: putting theory into practice
Some of us may believe that interpersonal communication is a matter of common sense or that skillful communication is an innate ability that you either have or you don’t. In this text, Denise Solomon and Jennifer Theiss demonstrate that interpersonal communication skills are not just common sense; nor are they mysterious qualities that defy learning. Interpersonal Communication: Putting Theor…
- Edition
- -
- ISBN/ISSN
- 9780415807517
- Collation
- 444 p. : col. ill. ; 26 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-135]
Managing in the media
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that…
- Edition
- -
- ISBN/ISSN
- 9780240515991
- Collation
- xxiii, 388 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-129]
3D visual communications
Provides coverage of the major theories and technologies involved in the lifecycle of 3D video content delivery Presenting the technologies used in end-to-end 3D video communication systems, this reference covers 3D graphics and video coding, content creation and display, and communications and networking. It covers the full range of key areas from the fundamentals of 3D visual representatio…
- Edition
- -
- ISBN/ISSN
- 9781119960706
- Collation
- xiv, 342 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- [TIF-LIB-52]
The handbook of communication and corporate reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing…
- Edition
- -
- ISBN/ISSN
- 9780470670989
- Collation
- xxvii, 622 pages ; 26 cm.
- Series Title
- Handbooks in communication and media
- Call Number
- [KOM-LIB-124]
The handbook of children, media, and development
The Handbook of Children, Media and Development brings together an interdisciplinary group of experts in the fields of developmental psychology, developmental science, communication, and medicine to provide an authoritative, comprehensive look at the empirical research on media and media policies within the field.25 newly-commissioned essays bring new research to the forefront, especially on di…
- Edition
- -
- ISBN/ISSN
- 9781405144179
- Collation
- xxiii, 614 p. ; 26 cm.
- Series Title
- Handbooks in communication and media
- Call Number
- [KOM-LIB-118]
Understanding audiences: theory and method
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically …
- Edition
- -
- ISBN/ISSN
- 9781412933346
- Collation
- 201 p. ; 24 cm.
- Series Title
- -
- Call Number
- [KOM-LIB-116]
Social media marketing all-in-one for dummies
Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her t…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780470584682
- Collation
- xxii, 818 p. : ill. ; 24 cm.
- Series Title
- --For dummies
- Call Number
- [KOM-LIB-106]
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