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Radio production: art and science
This synthesis of the mechanics and aesthetics of radio production contains illustrated instructions on the equipment and craft, with descriptions of the role and demands of today's production professional. It examines the medium's most popular formats and their impact on production mixdown.
- Edition
- -
- ISBN/ISSN
- 0240800176
- Collation
- xii, 255 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 791.440232 KEI r
Crisis management: a diagnostic guide for improving your organization's crisi…
Drawing on a survey of Fortune 1,000 companies as well as interviews with over 500 managers with crisis management experience, this book gives managers--at all levels and in every department--the practical, hands-on tools they need to determine where their organization is vulnerable and where they are prepared, who will be affected, and what strategies will work best for managing a crisis when …
- Edition
- 1st ed.
- ISBN/ISSN
- 1555425631
- Collation
- xx, 139 p. : ill. ; 23 cm.
- Series Title
- The Jossey-Bass management series
- Call Number
- 658.4056 MIT c
Crisis management: planning for the inevitable
Includes material on "the Ohio Savings and Loan crisis, the Union Carbide/Bhopal crisis, the Procter and Gamble/Rely Tampon crisis, and the Johnson and Johnson/Tylenol crisis."
- Edition
- -
- ISBN/ISSN
- 0814458599
- Collation
- 245 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4 FIN c
Managing corporate brands: a new approach to corporate communication
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…
- Edition
- -
- ISBN/ISSN
- 9783835095991
- Collation
- 1 online resource (XXIII, 322 pages) : illustratio
- Series Title
- -
- Call Number
- 659.2 DOW c
Corporate reputations: strategies for developing the corporate brand
Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice
- Edition
- -
- ISBN/ISSN
- 0749414367
- Collation
- xv, 234 p. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 DOW c
The personal MBA: master the art of business
Scaricato The Personal MBA: Master the Art of Business - PDFDrive.com Josh Kaufman About book Comments 0 / 0 La versione cartacea Tags A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xxiii, 465 pages ; 22 cm
- Series Title
- -
- Call Number
- 650 KAU p
Organic Chemistry : Student Study Guide and Solutions Manual
David R. Klein.
- Edition
- -
- ISBN/ISSN
- 9780471757399
- Collation
- 716 p. ; ill. ; 28 cm.
- Series Title
- -
- Call Number
- [PGN-LIB-10]
Strategic entrepreneurship: creating a new mindset
This volume introduces a new concept - strategic entrepreneurship - which integrates the insights of entrepreneurship and strategic management. This volume describes a new concept – strategic entrepreneurship – which fuses the insights of entrepreneurship and strategic management. The editors have invited the world's finest entrepreneurship and strategic management scholars to contribute …
- Edition
- -
- ISBN/ISSN
- 9780631234104
- Collation
- xvii, 363 p. : ill. ; 25 cm.
- Series Title
- Strategic Management Society book series
- Call Number
- 658.421 HIT s
Qualitative communication research methods
When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since th…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9781412974721
- Collation
- xvi, 377 p. ; 23 cm.
- Series Title
- -
- Call Number
- 302.2072 LIN q
Routledge companion to consumer behavior analysis
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors e…
- Edition
- -
- ISBN/ISSN
- 9781138695160
- Collation
- xxiii, 443 pages : illustrations ; 26 cm.
- Series Title
- Routledge companions in business, management and accounting
- Call Number
- 658.8342 SOL r
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