Managing communications in a crisis

Edition

-

ISBN/ISSN

0566082942

Collation

1 online resource (193 pages)

Series Title

-

Call Number

659.2 RUF m

Balanced brand: how to balance the stakeholder forces that can make or break …

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, sha…

Internal communications : a specially commissioned report

Edition

-

ISBN/ISSN

9781854181497

Collation

1 online resource (86 pages)

Series Title

-

Call Number

658.45 FAR i

Effective internal communication

Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores how this is changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability. In a practical and jargon-free style, Effecti…

Enterprise systems for management

Motiwalla teaches students the components of an ERP system as well as the process of implementing the systems within a corporation to increase its success. This text covers ERP systems, implementation of these systems, issues involving employees and organizational change, as well as ERP extensions such as Supply Chain Management and Customer Resource Management. This book would be helpful for p…

Organizational communication approaches and processes

Edition

6th ed.

ISBN/ISSN

9780495898320

Collation

xviii, 318 p : ill.. ; 24 cm.

Series Title

-

Call Number

[KOM-LIB-83]

Knowledge management: learning from knowledge engineering

Knowledge Management (KM) is strongly rooted in the discipline of Knowledge Engineering (KE), which in turn grew partly out of the artificial intelligence field. Despite their close relationship, however, many KM specialists have failed to fully recognize the synergy or acknowledge the power that KE methodologies, techniques, and tools hold for enhancing the state of the art in Knowledge Manage…

Basics of nonprofit publicity : winning strategies for news releases, press c…

Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Managing strategic surprise: lessons from risk management and risk assessment

edited by Paul Bracken, Ian Bremmer, David Gordon.

The fat tail: the power of political knowledge in an uncertain world

As Ian Bremmer and Preston Keat reveal in this innovative book, volatile political events such as the 2008 Georgia-Russia confrontation--and their catastrophic effects on business--happen much more frequently than investors imagine. On the curve that charts both the frequency of these events and the power of their impact, the "tail" of extreme political instability is not reassuringly thin but …