edited by Paul Bracken, Ian Bremmer, David Gordon.
As Ian Bremmer and Preston Keat reveal in this innovative book, volatile political events such as the 2008 Georgia-Russia confrontation--and their catastrophic effects on business--happen much more frequently than investors imagine. On the curve that charts both the frequency of these events and the power of their impact, the "tail" of extreme political instability is not reassuringly thin but …
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business - and a need for a change in introduction to business courses and texts. This book captures the widespread significance of these developments and presents their implications on businesses today.
Clear explanations of theory and design, broad coverage of models and real systems, and an up-to-date introduction to modern database technologies result in a leading introduction to database systems. Intended for computer science majors, this text emphasizes math models, design issues, relational algebra, and relational calculus.
Confusion about governance abounds. Many lack appreciation of how different traditions of thought in the social sciences contribute to our understanding. This book tackles these weaknesses head on and aims to provide a wider vision of the area, examining three critical areas of practice: environmental, corporate and participatory governance.
Features For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization’s resources on continuous and simultaneous improvement of quality and productivity – thereby continually improvi…
Human Resource Management provides students with an introduction to the daily tools and skills theyll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positi…
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Throug…
Investments sets the standard as a graduate (MBA) text intended primarily for courses in investment analysis. The guiding principle has been to present the material in a framework that is organized by a central core of consistent fundamental principles and will introduce students to major issues currently of concern to all investors. In an effort to link theory to practice, the authors make the…