Strategic corporate social responsibility: stakeholders in a global environment

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this work links numerous subjects such as strategy, marketing and ethics, encouraging a multidisciplinary approach to this subject.

Corporate social responsibility: doing the most good for your company and you…

One of the business world's foremost though leaders presents a "social responsibility bible" for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.

Business intelligence, analytics, and data science: a managerial perspective

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.

Financial accounting: IFRS 3rd.ed

Edition

3rd ed

ISBN/ISSN

9781118978085

Collation

xiv, 761 pages : color illustrations ; 28 cm

Series Title

-

Call Number

[AKT-LIB-66]

Principles and practice of social marketing: an international perspective

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate co…

Microsoft Excel 2013 comprehensive

This book offers full, comprehensive coverage of Excel. The goal of the Exploring series is to move students beyond the point and click, to understanding the why and how behind each skill. And, because so much learning takes place outside of the classroom, this series provides learning tools that students can access anywhere, any time. Students go to college now with a different set of skill…

Succeeding in business with Microsoft Excel 2013: a problem-solving approach

SUCCEEDING IN BUSINESS WITH MICROSOFT OFFICE EXCEL 2013 prepares your students to solve business problems by moving beyond the basic "point and click" skills to think critically about realistic business situations. When students combine software analysis with their own decision making abilities, they are more likely meet any business challenge with success. The Succeeding in Business Series emp…

Business communication today

Edition

14th ed

ISBN/ISSN

9781292215341

Collation

1 online resource (704 pages)

Series Title

-

Call Number

[KOM-LIB-242]

The human brand: how we relate to people, products, and companies

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, custome…

Corporate communication: a guide to theory & practice

Edition

4th ed.

ISBN/ISSN

9781446274941

Collation

xxi, 294 pages : illustrations ; 25 cm

Series Title

-

Call Number

[KOM-LIB-239]