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Economics of strategy
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts…
- Edition
- 6th ed.
- ISBN/ISSN
- 9781118273630
- Collation
- xxii, 534 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- [MM-LIB-027]
Managing corporate brands : a new approach to corporate communication
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…
- Edition
- -
- ISBN/ISSN
- 9783835007819
- Collation
- 1 online resource (XXIII, 322 pages) : illustratio
- Series Title
- Gabler Edition Wissenschaft.
- Call Number
- [KOM-LIB-236]
Essentials of Organizational Behavior
Essentials of Organizational Behavior teaches students how to communicate and interact within organizations, through real-world scenarios. The text offers comprehensive coverage of key organizational behavior (OB) concepts, making each lesson engaging and easy to absorb. Students can use the book’s concepts to apply what they’ve learned to their own education, future career plans, and other…
- Edition
- 14th ed
- ISBN/ISSN
- 9781292221410
- Collation
- 400 pages
- Series Title
- -
- Call Number
- [MM-LIB-023]
Harvard business review on decision making
Designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. This book helps people at all levels understand the fundamental theories and practices of effective decision making, so that they can make better decisions in their personal and professional lives.
- Edition
- -
- ISBN/ISSN
- 1578515572
- Collation
- vii, 200 p. : ill. ; 21 cm.
- Series Title
- Harvard business review paperback series
- Call Number
- [MM-LIB-022]
Judgment in managerial decision making
Behavioral decision research provides many important insights into managerial behavior. From negotiation to investment decisions, the authors weave behavioral decision research into the organizational realm by examining judgment in a variety of managerial contexts. Embedded with the latest research and theories, this 8th edition gives students the opportunity to understand their own decision-ma…
- Edition
- 8th ed.
- ISBN/ISSN
- 9781118065709
- Collation
- vii, 277 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [MM-LIB-021]
Decision analysis for management judgment
Offers coverage of the problems associated with unaided managerial decision making and the methods designed to overcome them. This book reflects developments such as 'fast and frugal heuristics' and "structured risk management"
- Edition
- 3rd ed.
- ISBN/ISSN
- 0470861088
- Collation
- xiii, 477 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- [MM-LIB-020]
Financial statement analysis and security valuation
This book describes valuation as an exercise in financial statement analysis. Students learn to view a firm through its financial statements and to carry out the appropriate financial statement analysis to value the firm’s debt and equity. The book takes an activist approach to investing, showing how the analyst challenges the current market price of a share by analyzing the fundamentals. Wit…
- Edition
- 4th ed.
- ISBN/ISSN
- 9780073379661
- Collation
- xxiv, 754 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- [MNJ-LIB-68]
Financial statement analysis and security valuation
Shows students how to extract information from financial statements and use that data to value firms. This title also shows how to handle the accounting in financial statements and use the financial statements as a lens to view a business and assess the value it generates
- Edition
- 5th ed
- ISBN/ISSN
- 9780071326407
- Collation
- xxvi, 740 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- [AKT-LIB-50]
Contemporary issues in accounting
The book explores the developing challenges and opportunities within the business and finance world which are likely to impact the accounting profession in the near future. It outlines a number of approaches to ensure that the accountants of the future are equipped with a useful awareness of some of the key topic areas that are quickly becoming a reality and helps bridge the gap between academi…
- Edition
- 1st Ed
- ISBN/ISSN
- 9783319911120
- Collation
- pages cm
- Series Title
- -
- Call Number
- [AKT-LIB-61]
Consumer insight:how to use data and market research to get closer to your cu…
Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on
- Edition
- -
- ISBN/ISSN
- 0749442921
- Collation
- -
- Series Title
- Market research in practice series
- Call Number
- [KOM-LIB-05]
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