A college economics textbook for general and business students specializing in money, banking, and financial markets
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors exp…
In the revised Fourth Edition of the best-selling text, John W. Creswell and new co-author Cheryl N. Poth explore the philosophical underpinnings, history, and key elements of five qualitative inquiry approaches: narrative research, phenomenology, grounded theory, ethnography, and case study. Preserving Creswell's signature writing style, the authors compare the approaches and relate research d…
Strives to present in a logical manner the theoretical background needed for developing and explaining design requirements. Beginning with coverage of background material, including references to pertinent research, the development of specific formulas used in the AISC Specifications is followed by a generous number of design examples explaining in detail the process of selecting minimum weight…
In AUDIO IN MEDIA, Tenth Edition, Stanley Alten -- internationally recognized as a scholar and expert in the area of audio production -- continues to provide students with an introduction to the basic techniques and principles necessary for audio production in today's media. The clear, current illustrations and photos and student-friendly writing in Alten's market-leading text have helped profe…
This new edition of Broadcast Journalism is a major revision to the premier textbook in its field and a standard primer for broadcasting courses. It is an up-to-date practical manual for would-be reporters eager to enter the hectic arenas of radio and TV news. Broadcast Journalism offers a vivid insight into the world of electronic reporting, taking you behind the scenes at ITN and the BBC Wor…
This is the first book to apply multimedia tools to economic and business storytelling. By examining the journalism essentials as well as the advanced multimedia skills, it helps readers use the latest technological tools to integrate multimedia elements into traditional news coverage. It also explains how to tell stories solely through multimedia elements. The new language of online journalism…
Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to inc…
Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures. It contains all the essentials of good practice and is supported by an Companion Website at: www.multimedia-journalism.co.uk which demonstrates how to apply the skills covered in the book, gives examples of good and ba…
Video Production Handbook' guides you step-by-step, explaining how to develop your initial programme ideas, and build them into a successful working format. It covers the techniques of persuasive camerawork, successful lighting and video editing