Business communication today

Edition

14th ed

ISBN/ISSN

9781292215341

Collation

1 online resource (704 pages)

Series Title

-

Call Number

[KOM-LIB-242]

Macroeconomics : principles and policy

Teaches the principles of economics, including various economic situations. This title is suitable for faculty and students looking for an introduction that uses policy-based information for examples and applications

Freefall: America, free markets, and the sinking of the world economy

An incisive look at the global economic crisis, our flawed response, and the implications for the world’s future prosperity.The Great Recession, as it has come to be called, has impacted more people worldwide than any crisis since the Great Depression. Flawed government policy and unscrupulous personal and corporate behavior in the United States created the current financial meltdown, which w…

The end of the free market: who wins the war between states and corporations?

Understanding the rise of state capitalism and its threat to global free markets The End of the Free Market details the growing phenomenon of state capitalism, a system in which governments drive local economies through ownership of market-dominant companies and large pools of excess capital, using them for political gain. This trend threatens America's competitive edge and the conduct of free …

Capitalism and freedom

Selected by the Times Literary Supplement as one of the "hundred most influential books since the war"How can we benefit from the promise of government while avoiding the threat it poses to individual freedom? In this classic book, Milton Friedman provides the definitive statement of his immensely influential economic philosophy—one in which competitive capitalism serves as both a device for …

Audience: marketing in the age of subscribers, fans & followers

Proprietary audience development is now a core marketing responsibility Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynami…

The human brand: how we relate to people, products, and companies

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, custome…

Winning reputations: how to be your own spin doctor

Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.

Corporate communication: a guide to theory & practice

Edition

4th ed.

ISBN/ISSN

9781446274941

Collation

xxi, 294 pages : illustrations ; 25 cm

Series Title

-

Call Number

[KOM-LIB-239]

Introducing Communication Theory. Analysis and Application

Edition

4th ed

ISBN/ISSN

978-0-07-338507-5

Collation

-

Series Title

-

Call Number

[KOM-LIB-74]