Capitalism and freedom

Selected by the Times Literary Supplement as one of the "hundred most influential books since the war"How can we benefit from the promise of government while avoiding the threat it poses to individual freedom? In this classic book, Milton Friedman provides the definitive statement of his immensely influential economic philosophy—one in which competitive capitalism serves as both a device for …

Audience: marketing in the age of subscribers, fans & followers

Proprietary audience development is now a core marketing responsibility Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynami…

The human brand: how we relate to people, products, and companies

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, custome…

Winning reputations: how to be your own spin doctor

Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.

Corporate communication: a guide to theory & practice

Edition

4th ed.

ISBN/ISSN

9781446274941

Collation

xxi, 294 pages : illustrations ; 25 cm

Series Title

-

Call Number

[KOM-LIB-239]

Introducing Communication Theory. Analysis and Application

Edition

4th ed

ISBN/ISSN

978-0-07-338507-5

Collation

-

Series Title

-

Call Number

[KOM-LIB-74]

Advanced accounting

Edition

12th ed

ISBN/ISSN

9781305084858

Collation

xxi, 1134 pages : illustrations ; 25 cm

Series Title

-

Call Number

[AKT-LIB-63]

Probability & statistics for engineers & scientists

This classic text provides a rigorous introduction to basic probability theory and statistical inference, with a unique balance of theory and methodology. Interesting, relevant applications use real data from actual studies, showing how the concepts and methods can be used to solve problems in the field. This revision focuses on improved clarity and deeper understanding.

Operations research : an introduction

'Operations Research' provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making

Operations research: an introduction

Edition

8th ed.

ISBN/ISSN

0131889230

Collation

xx, 813 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)

Series Title

-

Call Number

[TIN-LIB-06]