Marketing communications : a European perspective

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European contex

Advertising and promotion: an integrated marketing communications perspective

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sale…

The interpersonal communication book

Updated in its 13th edition, Joseph Devitos The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication.

Crisis communication: case studies and lessons learned from international dis…

Edition

-

ISBN/ISSN

9781498751346

Collation

1 online resource.

Series Title

-

Call Number

[KOM-LIB-254]

Wireless communications and networks

For courses in wireless networking, wireless communications, wireless data communications or wireless technology in departments of Computer Science, Engineering, IT, and Continuing Education. The rapid growth of mobile telephone use, satellite services, and the wireless Internet are generating tremendous changes in telecommunications and networking. Combining very current technical depth with a…

Wireless communication networks and systems

Wireless Communication Networks and Systems covers all types of wireless communications, from satellite and cellular to local and personal area networks. Organized into four easily comprehensible, reader-friendly parts, it presents a clear and comprehensive overview of the field of wireless communications. For those who are new to the topic, the book explains basic principles and fundamental to…

Business communication today

Edition

14th ed

ISBN/ISSN

9781292215341

Collation

1 online resource (704 pages)

Series Title

-

Call Number

[KOM-LIB-242]

Corporate communication: a guide to theory & practice

Edition

4th ed.

ISBN/ISSN

9781446274941

Collation

xxi, 294 pages : illustrations ; 25 cm

Series Title

-

Call Number

[KOM-LIB-239]

Introducing Communication Theory. Analysis and Application

Edition

4th ed

ISBN/ISSN

978-0-07-338507-5

Collation

-

Series Title

-

Call Number

[KOM-LIB-74]

Communication mosaics: an introduction to the field of communication

Edition

7th ed

ISBN/ISSN

9780840028181

Collation

xxvi, 374 pages : colored illustrations ; 26 cm

Series Title

-

Call Number

[KOM-LIB-216]