Managing corporate social responsibility: a communication approach

Edition

-

ISBN/ISSN

9781444336290

Collation

xii, 180 p. : ill. ; 25 cm.

Series Title

-

Call Number

[KOM-LIB-77]

The handbook of global communication and media ethics

This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011Brings together leading international scholars…

A First look at communication theory

The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches

A student's guide to presentations: making your presentation count

This book gives readers a detailed guide to the preparation and delivery of both individual and group presentations. It will take them through all the pratcial stages necessary to complete a presentation and obtain excellent marks. The books includes: real life examples illustrating effective presentation techniques; helpful tips and illustations throughout; a 10-step guide to preparing your pr…

Marketing communications : a European perspective

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European contex

Advertising and promotion: an integrated marketing communications perspective

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sale…

The interpersonal communication book

Updated in its 13th edition, Joseph Devitos The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication.

Crisis communication: case studies and lessons learned from international dis…

Edition

-

ISBN/ISSN

9781498751346

Collation

1 online resource.

Series Title

-

Call Number

[KOM-LIB-254]

Wireless communications and networks

For courses in wireless networking, wireless communications, wireless data communications or wireless technology in departments of Computer Science, Engineering, IT, and Continuing Education. The rapid growth of mobile telephone use, satellite services, and the wireless Internet are generating tremendous changes in telecommunications and networking. Combining very current technical depth with a…

Wireless communication networks and systems

Wireless Communication Networks and Systems covers all types of wireless communications, from satellite and cellular to local and personal area networks. Organized into four easily comprehensible, reader-friendly parts, it presents a clear and comprehensive overview of the field of wireless communications. For those who are new to the topic, the book explains basic principles and fundamental to…