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The foundations of social research: meaning and perspective in the research p…
The Foundations of Social Research details the major epistemological stances and theoretical perspectives that colour and shape current social research: positivism; constructionism; interpretivism; critical enquiry, feminism; and postmodernism
- Edition
- -
- ISBN/ISSN
- 0761961054
- Collation
- vii, 248 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 300.72 CRO f
Quantitative methods for public administration: techniques and applications
Leading students through research design and measurement analysis techniques most widely used in the public sector today, Professor Welch and Comer offer a practical approach to all aspects of public administration.
- Edition
- 2nd ed.
- ISBN/ISSN
- 0256036691
- Collation
- xviii, 377, vii p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 351.072 WEL q
The politics of bureaucracy: an introduction to comparative public administra…
Written by a leading authority in the field, this comprehensive exploration of the political and policy-making roles of public bureaucracies is now available in a fully revised sixth edition, offering extensive, well documented comparative analysis of the effects of politics on bureaucracy. New to the 6th edition: more international case studies on North America, Western and Eastern European an…
- Edition
- 6th ed.
- ISBN/ISSN
- 9780415342100
- Collation
- xii, 388 p. ; 25 cm.
- Series Title
- -
- Call Number
- 351 PET p
Online journalism: the essential guide
Online and social media have become indispensable tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism will take you through the classic skills of i…
- Edition
- -
- ISBN/ISSN
- 9781446207345
- Collation
- xi, 290 pages : illustrations ; 24 cm.
- Series Title
- -
- Call Number
- 070.4 HIL o
Radio production: art and science
This synthesis of the mechanics and aesthetics of radio production contains illustrated instructions on the equipment and craft, with descriptions of the role and demands of today's production professional. It examines the medium's most popular formats and their impact on production mixdown.
- Edition
- -
- ISBN/ISSN
- 0240800176
- Collation
- xii, 255 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 791.440232 KEI r
Crisis management: a diagnostic guide for improving your organization's crisi…
Drawing on a survey of Fortune 1,000 companies as well as interviews with over 500 managers with crisis management experience, this book gives managers--at all levels and in every department--the practical, hands-on tools they need to determine where their organization is vulnerable and where they are prepared, who will be affected, and what strategies will work best for managing a crisis when …
- Edition
- 1st ed.
- ISBN/ISSN
- 1555425631
- Collation
- xx, 139 p. : ill. ; 23 cm.
- Series Title
- The Jossey-Bass management series
- Call Number
- 658.4056 MIT c
Crisis management: planning for the inevitable
Includes material on "the Ohio Savings and Loan crisis, the Union Carbide/Bhopal crisis, the Procter and Gamble/Rely Tampon crisis, and the Johnson and Johnson/Tylenol crisis."
- Edition
- -
- ISBN/ISSN
- 0814458599
- Collation
- 245 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4 FIN c
Managing corporate brands: a new approach to corporate communication
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lengths to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decis…
- Edition
- -
- ISBN/ISSN
- 9783835095991
- Collation
- 1 online resource (XXIII, 322 pages) : illustratio
- Series Title
- -
- Call Number
- 659.2 DOW c
Corporate reputations: strategies for developing the corporate brand
Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice
- Edition
- -
- ISBN/ISSN
- 0749414367
- Collation
- xv, 234 p. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 DOW c
The personal MBA: master the art of business
Scaricato The Personal MBA: Master the Art of Business - PDFDrive.com Josh Kaufman About book Comments 0 / 0 La versione cartacea Tags A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xxiii, 465 pages ; 22 cm
- Series Title
- -
- Call Number
- 650 KAU p
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