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Marketing Management: A Strategic Decision-Making Approach
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Interne…
- Edition
- 7th.ed
- ISBN/ISSN
- 9780073381169
- Collation
- xxi, 551 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.8 MUL m
Transnational management: text and cases in cross-border management
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…
- Edition
- 8th.ed
- ISBN/ISSN
- 9781108422437
- Collation
- xviii, 553 pages; 26 cm
- Series Title
- -
- Call Number
- 658.049 BAR t
Experiential marketing: how to get customers to sense, feel, think, act, and …
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns
- Edition
- -
- ISBN/ISSN
- 0684854236
- Collation
- xix, 280 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 SCH e
Regionalism, globalisation and international order: Europe and Southeast Asia
Offering a comparative historical perspective of European and Southeast Asian regionalism, this illuminating study presents new and imaginative insights into the theory and practice of regionalism and the links between regional developments, globalization and international order
- Edition
- -
- ISBN/ISSN
- 9780754648451
- Collation
- xii, 205 p. : ill. ; 24 cm.
- Series Title
- The international political economy of new regionalisms series
- Call Number
- 327.1 WUN r
Theories of new regionalism: a Palgrave reader
Brings together leading theories of new regionalism, characterized by its multidimensionality, fluidity and non-conformity involving rather informal multi-actor coalitions
- Edition
- -
- ISBN/ISSN
- 9781403901972
- Collation
- xv, 255 p. ; 23 cm.
- Series Title
- International political economy series (Palgrave Macmillan (Firm))
- Call Number
- 337.11 SOD t
A moral critique of development: in search of global responsibilities
Recent critiques of international development practice, affecting aid organizations such as Oxfam, Action Aid and the Red Cross, have attacked the motives of those heading the 'machine' of development suggesting that it is in reality just too politically complex for good ever to come of it. But, despite the genuine need for a critical appraisal of development work, the anti-development backlash…
- Edition
- -
- ISBN/ISSN
- 9780203451809
- Collation
- xiii, 309 p. ; 24 cm.
- Series Title
- -
- Call Number
- 174 UFF m
Financial planning and management in public organizations
This work focuses on the theory and practice of financial management in public organizations and local government, highlighting the planning, analysis, and control skills necessary to navigate a future of change in technology, society, politics and economics. It details three fundamental areas of responsibility in the annual financial management cycle - cash management, financial planning, and …
- Edition
- -
- ISBN/ISSN
- 9780824705831
- Collation
- viii, 408 p. : ill. ; 24 cm.
- Series Title
- Public administration and public policy
- Call Number
- 658.15 STE f
Managing the public sector
Combining the most current public management thinking and research with examples of how public executives and organizations apply these ideas, MANAGING THE PUBLIC SECTOR is a comprehensive introduction to the field of public management. The Ninth Edition continues to engage the student's intellect by providing more than just the basic foundations of management; it places the application of mana…
- Edition
- 9th ed.
- ISBN/ISSN
- 9780495833192
- Collation
- xvii, 596 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 351 STA m
Handbook of decision making
Wiley's new Handbook of Decision Making is a vital reference text for all students and professionals of management, organization and decision making. The handbook offers a wide range of theoretical and empirical approaches to the understanding of organizational and strategic decisions. Contributors are internationally known experts drawn from North America, Canada and Europe who have spent many…
- Edition
- -
- ISBN/ISSN
- 9781405161350
- Collation
- xix, 698 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.403 NUT h
Managing public sector projects: a strategic framework for success in an era …
Filling a gap in project management literature, Managing Public Sector Projects: A Strategic Framework for Success in an Era of Downsized Government supplies managers and administrators—at all levels of government—with expert guidance on all aspects of public sector project management. From properly allocating risks in drafting contracts to dealing with downsized staffs and privatized servi…
- Edition
- -
- ISBN/ISSN
- 9781420088731
- Collation
- xxviii, 250 p. : ill. ; 25 cm.
- Series Title
- Public administration and public policy
- Call Number
- 352.365 KAS m
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