Advertising and promotion: an integrated marketing communications perspective

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sale…

Creative Strategy in Advertising

Edition

9th Ed

ISBN/ISSN

978-0-495-09569-9

Collation

-

Series Title

-

Call Number

[KOM-LIB-04]

Financial accounting: IFRS 3rd.ed

Edition

3rd ed

ISBN/ISSN

9781118978085

Collation

xiv, 761 pages : color illustrations ; 28 cm

Series Title

-

Call Number

[AKT-LIB-66]

Basic concepts of environmental chemistry

Edition

-

ISBN/ISSN

9780203025383

Collation

506 p. : ill. ; 25 cm.

Series Title

-

Call Number

[TLK-LIB-236]

Principles and practice of social marketing: an international perspective

Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate co…

Industrial waste treatment handbook

Edition

-

ISBN/ISSN

0750673176

Collation

x, 477 p. : ill. ; 27 cm.

Series Title

-

Call Number

[TLK-LIB-235]

Introduction to environmental engineering

Edition

4th ed.

ISBN/ISSN

9780071259224

Collation

xvi, 1008 p. : ill. ; 24 cm.

Series Title

-

Call Number

[TLK-LIB-234]

Introduction to environmental engineering and science

Edition

3rd ed.

ISBN/ISSN

9781292025759

Collation

xii, 708 p. : ill., maps ; 25 cm.

Series Title

-

Call Number

[TLK-LIB-233]

Chemistry: the molecular nature of matter

Neil D. Jespersen, James E. Brady ; in collaboration with Alison Hyslop.

Civil Engineering Dimension Journal = Jurnal Dimensi Teknik Sipil

Civil Engineering Dimension (CED) is a peer-reviewed journal supported by Petra Christian University. The Civil Engineering Dimension (CED) was first accredited by the Directorate General of Higher Education of Indonesia in 2000, with its decree No. 395/DIKTI/Kep/2000. Since then, CED has been honored with the accreditation status without any interruption. The latest accreditation decree is …