Marketing communications : a European perspective

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European contex

Financial markets and institutions

Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. Best-selling authors Frederic S. Mishkin and Stanley G. Eakins use core principles to introduce students to topics, then examine these models with real-world scenarios. Empirical applications of themes help students develop essential critical-thinking and problem-solvin…

Financial Markets and Institutions

Using real-world practitioner examples and practitioner-approach study tools, this book shows students how to apply financial institutions concepts to executive scenarios. It provides an applied managerial, integrated international perspective.

Multiculturalism: a critical introduction

Description: What is multiculturalism and what are the different theories used to justify it? Are multicultural policies a threat to liberty and equality? Can liberal democracies accommodate minority groups without sacrificing peace and stability? In this clear introduction to the subject, Michael Murphy explores these questions and critically assesses multiculturalism from the standpoint of p…

Business intelligence, analytics, and data science: a managerial perspective

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.

Environmental engineering: fundamentals, sustainability, design

Table of contents : Chapter One Sustainable Design, Engineering, and Innovation 1 1.1 Background: Evolution from Environmental Protection to Sustainability 2 1.2 The Path Forward: Operationalizing Sustainability 8 1.2.1 Life Cycle Thinking 11 1.2.2 Systems Thinking 17 1.3 Engineering for Sustainability 21 1.3.1 Frameworks for Sustainable Design 22 1.3.2 The Importance of Design and Innovation …

Advertising and promotion: an integrated marketing communications perspective

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sale…

Creative Strategy in Advertising

Edition

9th Ed

ISBN/ISSN

978-0-495-09569-9

Collation

-

Series Title

-

Call Number

[KOM-LIB-04]

Financial accounting: IFRS 3rd.ed

Edition

3rd ed

ISBN/ISSN

9781118978085

Collation

xiv, 761 pages : color illustrations ; 28 cm

Series Title

-

Call Number

[AKT-LIB-66]

Basic concepts of environmental chemistry

Edition

-

ISBN/ISSN

9780203025383

Collation

506 p. : ill. ; 25 cm.

Series Title

-

Call Number

[TLK-LIB-236]