Integrated advertising, promotion, and marketing communications

Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications…

Statistics for Engineers and Scientists

Statistics for Engineers and Scientists stands out for its crystal clear presentation of applied statistics. The book takes a practical approach to methods of statistical modeling and data analysis that are most often used in scientific work. This edition features a unique approach highlighted by an engaging writing style that explains difficult concepts clearly, along with the use of contempor…

Computer networking: a top-down approach

Description: A top-down, layered approach to computer networking. Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivat…

Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Social media strategy: marketing, advertising, and public relations in the co…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students

Intermediate Accounting IFRS Edition

This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accounting. By presenting IFRS in light of current accounting practice, this book helps students gain pract…

Leadership : no more heroes

Edition

3rd Ed

ISBN/ISSN

9783030604363

Collation

1 volume : illustrations (black and white) ; 24 cm

Series Title

-

Call Number

658.4092 PEN l

Practicing the art of leadership: a problem-based approach to implementing th…

Chapter 1: Standards, Competencies, and Accountability Measures Chapter 2: Establishing a Framework for Leadership Chapter 3: Theories and Approaches to School Leadership Chapter 4: Organizational Influences on Leadership Chapter 5: Enhancing Leadership Effectiveness through Communication Chapter 6: Decision-Making: Quality and Acceptance Chapter 7: Managing Conflict in Today's Schools Chapter …

Introduction to information systems: supporting and transforming business

Rainer & Cegielski's new edition of Introduction to Information Systems: Enabling and Transforming Business includes updated coverage, refined cases, more illustrations, and a new "Weekly Updates" resource. Its concise chapters, many cases and examples, and online quizzing provide smooth and straightforward information and provide many hands-on activities. In general, the text is more engaging,…

Accounting theory

AUTHORS Jayne Godfrey, Monash University Allan Hodgson, University of Amsterdam Scott Holmes, University of Newcastle Ann Tarca, University of Western Australia DESCRIPTION Accounting Theory 6e is the new edition of this widely respected accounting theory textbook.