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International relations theory
Combining extensive commentary by the authors and excerpts from original scholarship, International Relations Theory evaluates all the major theoretical perspectives that political scientists use to analyze world politics. This unique survey/reader not only looks at classic international relations theory but takes into account changes in the world and important developments in the field. Highl…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780205082933
- Collation
- xiii, 479 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [POL-LIB-539]
International relations
Thoroughly updated to cover world affairs through 2013, International Relations is praised for being the most current and comprehensive introduction to international relations theory, as well as security, economic, and global issues.
- Edition
- Tenth edition, 2013-2014 update.
- ISBN/ISSN
- 9780205971367
- Collation
- xxx, 568 pages : color illustrations, color maps ;
- Series Title
- -
- Call Number
- [POL-LIB-528]
Introduction to Mass Communication: Media Literacy and Culture
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…
- Edition
- Eighth Edition.
- ISBN/ISSN
- 9780073526218
- Collation
- 1 v. (various pages) : illustrations (some color)
- Series Title
- -
- Call Number
- [KOM-LIB-174]
Media dan Komunikasi Politik (Potret Demokrasi di Indonesia dalam Perspektif …
Buku ini berupaya membaca ragam problematika yang berkaitan dengan komunikasi politik, media dan masyarakat secara lebih luas, terutama persoalan-persoalan yang terjadi belakangan ini dan saat menjelang pemilihan presiden dan atau pemilihan kepala daerah. Melalui buku ini, para penulis tidak hanya mengeksplorasi problematika komunikasi politik secara gamblang melainkan juga berupaya member…
- Edition
- -
- ISBN/ISSN
- 9786025247071
- Collation
- 340 hal (x + 330 hal), 16 cm x 24 cm
- Series Title
- -
- Call Number
- 302.23 MED
The handbook of global communication and media ethics
This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011Brings together leading international scholars…
- Edition
- -
- ISBN/ISSN
- 9781405188128
- Collation
- 2 v. : ill. ; 26 cm.
- Series Title
- Handbooks in communication and media
- Call Number
- [KOM-LIB-177]
Building Strong Brands
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Elect…
- Edition
- -
- ISBN/ISSN
- 002900151X
- Collation
- -
- Series Title
- -
- Call Number
- [KOM-LIB-31]
The global brand: how to create and develop lasting brand value in the world …
The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP,…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780230606227
- Collation
- xvii, 254 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.827 HOL g
Service operations management: improving service delivery
The central focus of this book is how organizations deliver service and the operational decisions that managers face in managing resources and delivering service to their customers.
- Edition
- 4th ed
- ISBN/ISSN
- 9780273740483
- Collation
- xxii, 460 pages : color illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658 CLA s
Predictive analytics and data mining: concepts and practice with RapidMiner
Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid…
- Edition
- -
- ISBN/ISSN
- 9780128014608
- Collation
- xix, 425 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 006.312 KOT p
Text analytics with Python: a practical real-world approach to gaining action…
Derive useful insights from your data using Python. Learn the techniques related to natural language processing and text analytics, and gain the skills to know which technique is best suited to solve a particular problem. Text Analytics with Python teaches you both basic and advanced concepts, including text and language syntax, structure, semantics. You will focus on algorithms and techniques,…
- Edition
- -
- ISBN/ISSN
- 9781484223871
- Collation
- xxi, 385 pages ; 24 cm
- Series Title
- -
- Call Number
- 006.35 SAR t
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