Dynamic capabilities and strategic management: organizing for innovation and …

Edition

-

ISBN/ISSN

9780199545124

Collation

xi, 286 p. : ill. ; 23 cm.

Series Title

-

Call Number

[POL-LIB-190]

Managerial economics and business strategy

Edition

7th ed.

ISBN/ISSN

9780073375960

Collation

xxxii, 621 p. : ill. ; 24 cm.

Series Title

McGraw-Hill series in economics

Call Number

[POL-LIB-159]

Implementing public policy: governance in theory and practice

Edition

-

ISBN/ISSN

0761966285

Collation

xii, 231 p. ; 24 cm.

Series Title

Sage politics texts

Call Number

[POL-LIB-100]

Linear programming and network flows

Edition

4th ed.

ISBN/ISSN

9780470462720 (cloth

Collation

xiv, 748 p. : ill. ; 25 cm.

Series Title

-

Call Number

[TIN-LIB-47]

Efficient organizational design: balancing incentives and power

Edition

-

ISBN/ISSN

0230515525

Collation

xvii, 323 p. : ill. ; 23 cm.

Series Title

-

Call Number

[TIN-LIB-30]

THE MEDIA HANDBOOK :A Complete Guide to Advertising Media Selection,Planning,…

The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan once it has been created. She also covers the benefits and drawbacks of each major media form …