An introduction to political communication

An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of politica…

The handbook of communication ethics

A comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important questions of power, equality, and justice. --from publisher description Foreword / Robert T. Craig -- Preface -- Author biographies -- Encountering communication ethi…

Human communication: the basic course

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Introduction to Communication A comprehensive overview of the theory, research, and skills of communication Human Communication: The Basic Course provides an in-depth look at the fundamental concepts and principles of human co…

Communication mosaics: an introduction to the field of communication

Written by leading scholar Julia Wood, Communication Mosaics : An Introduction to the Field of Communication, 8th Edition, draws from the latest research and practices to equip students with a foundational survey while helping them build effective skills. Retaining the author's signature first-person narrative style and holistic approach, the text explains the basic processes central to all com…

Organizational communication

Edition

4th ed.

ISBN/ISSN

0697009262

Collation

xiii, 530 p. : ill. ; 24 cm.

Series Title

-

Call Number

302.35 GOL o

Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public …

Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.

Integrated advertising, promotion, and marketing communications

Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications…

Managing corporate social responsibility: a communication approach

Edition

-

ISBN/ISSN

9781444336290

Collation

xii, 180 p. : ill. ; 25 cm.

Series Title

-

Call Number

[KOM-LIB-77]

The handbook of global communication and media ethics

This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. Both theoretical and practical, this important volume will raise the ethical bar for both scholars and practitioners in the world of global communication and media. Selected by Choice as an Outstanding Academic Title for 2011Brings together leading international scholars…

A First look at communication theory

The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches