Spreadable media: creating value and meaning in a networked culture

This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some…

Online public relations : a practical guide to developing an online strategy …

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of …

Social selling: techniques to influence buyers and changemakers

Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.

Social media management : using social media as a business instrument

This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …

Share this: the social media handbook for PR professionals

Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that …

Social media strategy: marketing, advertising, and public relations in the co…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students

Audience: marketing in the age of subscribers, fans & followers

Proprietary audience development is now a core marketing responsibility Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynami…

The social media marketing book

Edition

-

ISBN/ISSN

Dan Zarrella

Collation

vi, 232 p. : ill. ; 16 x 21 cm.

Series Title

-

Call Number

[KOM-LIB-228]

Engage!: the complete guide for brands and businesses to build, cultivate, an…

I just finished reading Engage and thought it was a fantastic read. The world of social media is new to me and it's very exciting. There are so many tools available to help build your brand online - it's overwhelming. Brian Solis makes it a bit easier and provides a clear path forward for thinking through the issues around how to make more customers advocates by engaging with them. He presents …

Social media for business : 101 ways to grow your business without wasting yo…

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals withi…