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The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors’ conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the b…

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A First look at communication theory

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Salah satu teori komunikasi massa yaitu Uses and Gratification mengatakan bahwa khalayak kini sudah aktif dalam memilih media yang ingin digunakannya untuk memenuhi kebutuhan yang hendak dicapai. Perkembangan media yang begitu cepat, media online seperti instagram dihadirkan untuk memenuhi kebutuhan khalayak. Segmentasi yang beragam semakin mengerucutkan minat khalayak dalam pemilihan media gun…

Intention, plans, and practical reason

Edition

-

ISBN/ISSN

1575861925

Collation

vi, 200 p. ; 23 cm.

Series Title

David Hume series

Call Number

[MNJ-LIB-95]

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