Marketing Management, 17th Global Edition

Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…

Marketing research

Edition

7th ed

ISBN/ISSN

9780133074676

Collation

xxix, 459 pages : illustrations ; 26 cm

Series Title

-

Call Number

658.8 BUR m

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