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CSR and sustainability in the public sector
This book focuses on CSR in the public sector, in all its manifestations around the world, in order to consider its application in practice and its connections to sustainable objectives. This book is unique in that all chapters were written by members of the Social Responsibility Research Network. Their ideas have been tested and refined through the feedback given after they were presented at t…
- Edition
- -
- ISBN/ISSN
- 9789811563669
- Collation
- xxiii, 283 hlm. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 658.408 CRO c
Public Relations Techniques That Work
Buku Public Relations Techniques That Work karya Jim Dunn merupakan panduan praktis yang menyajikan strategi serta taktik efisien dalam menjalankan fungsi hubungan masyarakat (Public Relations/PR). Buku ini membahas secara terstruktur langkah-langkah membangun reputasi positif organisasi, mengelola komunikasi krisis, merancang kampanye PR yang terarah, dan menjalin relasi harmonis dengan media …
- Edition
- -
- ISBN/ISSN
- 9781854181879
- Collation
- xii, 137 hlm. : il. ; 22 cm.
- Series Title
- Business Action Pocketbooks
- Call Number
- 659.2 DUM p
Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …
- Edition
- -
- ISBN/ISSN
- 9789354246593
- Collation
- viii, 340p. : il. ; 22 cm.
- Series Title
- -
- Call Number
- 658.056 3 BER a
Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…
Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…
- Edition
- 5th. Ed.
- ISBN/ISSN
- 9781118980828
- Collation
- xx, 335 p. : il. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 WHE d
Artificial Intelligence for Marketing: Practical Applications
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…
- Edition
- -
- ISBN/ISSN
- 9781119406372
- Collation
- xx, 335 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.800 285 63 JIM a
The future of management
In The Future of Management, world-renowned business sage Gary Hamel argues that organizations need bold management innovation now more than ever. The current management model - centered on control and efficiency - no longer suffices in a world where adaptability and creativity drive business success." "In his most provocative book to date, Hamel takes aim at the legacy beliefs preventing twent…
- Edition
- -
- ISBN/ISSN
- 9781422102503,
- Collation
- xiv, 272 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.4063 HAM f
Talent Wins: The New Playbook for Putting People First
Talent Wins Ram Charan, Dominic Barton, Dennis Carey Informazioni sul libro Commenti 0 0 / 5.0 La versione cartacea Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Typical HR talent-planning processes (which are too expensive and take too long to implement) are designed for…
- Edition
- -
- ISBN/ISSN
- 9781633691186
- Collation
- 180 p.
- Series Title
- -
- Call Number
- 658.3 CHA t
Successful decision-making: a systematic approach to complex problems
Making decisions is certainly the most important task of a manager and it is often a very difficult one. This book offers a decision making procedure for solving complex problems step by step. Unlike other texts, the book focuses on problem analysis, on developing solution options and on establishing the decision making matrix. The book is intended for decision makers in companies, in non-profi…
- Edition
- -
- ISBN/ISSN
- 9783642323065
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.403 GRU s
Portfolio management in practice workbook. Volume 2, Asset allocation
The Asset Allocation Workbook offers a range of practical information and exercises that reinforce the key concepts explored in Portfolio Management in Practice, Volume 2: Asset Allocation. Part of the reputable CFA Institute Investment Series, the workbook is designed to further students’ and professionals’ hands-on experience with a variety of learning outcomes, summary overview sections,…
- Edition
- -
- ISBN/ISSN
- 9781119788164
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 332.6 CFA p
Dynamic Balanced Scorecard: Manajemen Strategi di Era Digital
Konsep Balanced Scorecard begitu dikenal luas, semua orang dalam yang terlibat dalam dunia bisnis sudah pasti tidak asing mendengar istilah itu, dan banyak dari mereka telah mencoba menerapkannya. Ada banyak macam implementasi yang sukses, tetapi jumlah yang gagal jauh lebih besar. Kegagalan sering mengarah pada inti dari keseluruhan konsep. Setiap tindakan yang diambil di dunia ini memiliki ko…
- Edition
- -
- ISBN/ISSN
- 9786235734767
- Collation
- 222 hal
- Series Title
- -
- Call Number
- 658.4013 SUP d
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