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Experiential marketing: how to get customers to sense, feel, think, act, and …
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns
- Edition
- -
- ISBN/ISSN
- 0684854236
- Collation
- xix, 280 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 SCH e
Marketing communications
Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a blend of academic and practitioner materials, covering how brands engage audiences. This streamlined edition will provide your students with the additional tools they need to develop their careers in the field
- Edition
- 9th.ed
- ISBN/ISSN
- 9781292400310
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.802 CHR m
Aktivitas Komunikasi Pemasaran PT. Astra Graphia Tbk. melalui Website dalam M…
Penelitian ini menjelaskan tentang aktivitas komunikasi pemasaran yang dilakukan oleh PT Astra Graphia Tbk pada era digital dalam meningkatkan brand awareness perusahaan berdasarkan teori tingkatan awareness David Aaker. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bagaimana aktivitas website Astragraphia Document Solution dalam meningkatkan brand awareness terhadap perusahaan…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- ix, 124 p. : illus. ; 20.5 cm.
- Series Title
- -
- Call Number
- UB/EIS-KOM/19/408
Brand portfolio strategy: creating relevance, differentiation, energy, levera…
In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, Cit…
- Edition
- -
- ISBN/ISSN
- 9780743249386
- Collation
- xviii, 348 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 AAK b
Creating signature stories: strategic messaging that persuades, energizes, an…
In this book, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. Further, success in digital, increa…
- Edition
- -
- ISBN/ISSN
- 9781683506119
- Collation
- xvi, 169 pages ; 22 cm
- Series Title
- -
- Call Number
- 658.8 AAK c
Designing brand identity: a comprehensive guide to the world of brands and br…
From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basi…
- Edition
- Sixth edition.
- ISBN/ISSN
- 9781119984818
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 658.8 WHE d
Personal branding for dummies
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Du…
- Edition
- 2nd Edition.
- ISBN/ISSN
- 9781118915554
- Collation
- xiv, 338 pages : illustrated ; 24 cm.
- Series Title
- --For dummies
- Call Number
- 650.1 CHR p
The brand gap: how to bridge the distance between business strategy and desig…
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
- Edition
- Rev. ed.
- ISBN/ISSN
- 0321348109
- Collation
- 194 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.8 NEU b
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Bui…
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diver…
- Edition
- -
- ISBN/ISSN
- 9781137331953
- Collation
- xi, 181 pages : illustrations ; 22 cm
- Series Title
- -
- Call Number
- 658.827 TOR g
Taking brand initiative: how companies can align strategy, culture, and ident…
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch …
- Edition
- 1st ed.
- ISBN/ISSN
- 9780787998301
- Collation
- xix, 266 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.827 HAT t
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