Artificial Intelligence in Practice: How 50 Successful Companies Used AI and …

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made …

Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5t…

Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections…

Artificial Intelligence for Marketing: Practical Applications

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have b…

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it th…

AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelli…

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be …

Strategy mapping for learning organizations : building agility into your bala…

How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful …

PROSIDING SEMINAR NASIONAL INDOCOMPAC. URGENSI BISNIS DAN KOMUNIKASI DALAM ME…

Prosiding ini berisi artikel-artikel yang berkaitan dengan Urgensi Bisnis dan Komunikasi dalam Memperkuat Peran Indonesia Menghadapi Dinamika Ekonomi dan Politik Global untuk memberikan perhatian dunia akademik tentang pentingnya pengembangan dan penguatan bisnis lokal dan peningkatan komunikasidalam menghadapi perkembangan ekonomi dan politik global, khususnya MEA (Masyarakat Ekonomi Asean). …

PORTONEWS

Edition

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ISBN/ISSN

9772579739001

Collation

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Series Title

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Call Number

MJL-PORTONEWS-001

SWA

Inspiring, insightful and full of excellent business information! All these components are essential to anticipate the fast changing business world and to fulfill the need for agile and responsive corporate actions. SWA as a frontline source of business information continues to encourage a culture of Indonesia than would like to know, decide and act with confidence, as well as contributing to e…

ANALISIS PENGUKURAN KINERJA PERUSAHAAN SEBELUM DAN SESUDAH PENERAPAN BALANCED…

Penelitian ini bertujuan untuk mengetahui kinerja perusahaan sebelum dan sesudah penerapan balanced scorecard pada PT United Tractors Tbk. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif. Hasil dari penelitian menunjukkan bahwa sebelum penerapan balanced scorecard, pengukuran kinerja secara konvensional pada PT United Tractors Tbk hanya mengukur aspek keuangan s…