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Eurasian Business and Economics Perspectives : Proceedings of the 34th Eurasi…
EBES conferences have been intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long lasting academic cooperation. This is the 21st issue of the Eurasian Studies in Business and Economics (EBES’s official proceeding series) which includes selected papers from the 34rd EBES Conference – Athens. Due to t…
- Edition
- -
- ISBN/ISSN
- 9783030940355
- Collation
- xv, 362p.
- Series Title
- Eurasian Studies in Business and Economics, Volume 21
- Call Number
- 330.072 EUR
The politics of economic regionalism: explaining regional economic integratio…
While major theories of economic regionalism are primarily constructed to explore institutionalized regional integration, in particular European integration, the analytical framework developed in this work explains the processes and patterns of regional integration in East Asia
- Edition
- -
- ISBN/ISSN
- 9780230576544
- Collation
- xiii, 196 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 337.15 CAI p
Regionalism, globalisation and international order: Europe and Southeast Asia
Offering a comparative historical perspective of European and Southeast Asian regionalism, this illuminating study presents new and imaginative insights into the theory and practice of regionalism and the links between regional developments, globalization and international order
- Edition
- -
- ISBN/ISSN
- 9780754648451
- Collation
- xii, 205 p. : ill. ; 24 cm.
- Series Title
- The international political economy of new regionalisms series
- Call Number
- 327.1 WUN r
Marketing management : an Asian perspective
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the go…
- Edition
- 17th.ed
- ISBN/ISSN
- 9781292089584
- Collation
- 45 pages : illustrations (some colors) ; 28 cm
- Series Title
- -
- Call Number
- -
ASEAN and East Asian international relations: regional delusion
Academic and accepted orthodoxy maintains that Southeast Asia, and Asia generally, is evolving into a distinctive East Asian regional order. This book questions this claim and aims to reveal instead uncertainty and incoherence at the heart of ASEAN, the region's foremost institution.
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- -
- ISBN/ISSN
- 9781843764915
- Collation
- p. cm.
- Series Title
- -
- Call Number
- [POL-ASEA-02]
Transport Development in Asian Megacities: A New Perspective
The rapid growth of the Asian urban population concentrates on a few large cities, turning them into giant megacities. Despite new theoretical insights into the benefits of megacities, the emerging Asia is facing a daunting challenge concerning the management of infrastructure and services in their megacities. The deteriorating urban mobility is the most difficult challenge with respect to the …
- Edition
- -
- ISBN/ISSN
- 9783642297427
- Collation
- xii, 274 pages : illustrations ; 25 cm.
- Series Title
- Transportation Research, Economics and Policy
- Call Number
- 388.495 MOR t
International relations of Asia
As the world's most vital region, Asia embodies explosive economic growth, diverse political systems, vibrant societies, modernizing militaries, cutting-edge technologies, rich cultural traditions amid globalization, and strategic competition among major powers. As a result, international relations in Asia are evolving rapidly. In this deeply informed study, leading scholars offer the most curr…
- Edition
- -
- ISBN/ISSN
- 9780742556959
- Collation
- xviii, 383 p. : ill., map ; 24 cm.
- Series Title
- -
- Call Number
- [POL-ASEA-08]
Food culture in Southeast Asia
Southeast Asian cuisines, such as Thai, have become quite popular in the United States even though immigrant numbers are low. The food is appealing because it is tasty, attractive, and generally healthful, with plentiful vegetables, fish, noodles, and rice. Food Culture in Southeast Asia is a richly informative overview of the food and foodways of the mainland countries including Burma, Thailan…
- Edition
- -
- ISBN/ISSN
- 9780313344190
- Collation
- xxx, 141 p. : ill., map ; 25 cm.
- Series Title
- Food culture around the world
- Call Number
- [ITP-LIB-137]
Conflict and confrontation in South East Asia, 1961-1965: Britain, the United…
In the early 1960s, Britain and the United States were still trying to come to terms with the powerful forces of indigenous nationalism unleashed by the Second World War. The Indonesia-Malaysia confrontation--a crisis which was, as Macmillan remarked to Kennedy, 'as dangerous a situation in South East Asia as we have seen since the war'--was a complex test of Anglo-American relations. As Americ…
- Edition
- -
- ISBN/ISSN
- 9780521801119
- Collation
- xxi, 325 p. : maps ; 24 cm.
- Series Title
- -
- Call Number
- [POL-LIB-573]
BRAND ENGAGEMENT CEO AIRASIA TONY FERNANDES SAAT KRISIS MEREK: STUDI KASUS IN…
Setiap perusahaan biasanya memiliki tim krisis tersendiri apabila krisis menimpa mereknya. Dalam kasus krisis merek AirAsia akibat insiden QZ8501, selain tim krisis, CEO perusahaan juga turut andil bahkan memimpin langsung penanganan krisis merek tersebut. Tujuan dari penelitian ini adalah untuk mengetahui interaksi dan komunikasi yang dilakukan oleh CEO AirAsia Tony Fernandes dalam konteks bra…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- UB/EIS-KOM/15/073
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