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The Effectiveness of Uber Esia as Bakrie Telecom's Corporate Social Responsibility Program

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Professor Muhammad Yunus developed Village Phone (VP) program which combined microfinance and access to communications through a mobile phone as one of the way to empower poor villagers, especially women. PT Bakrie Telecom (BTEL) is conducts Usaha Bersama Esia (Uber Esia), which is similar to VP program of Bangladesh and other countries. The program is intended as a CSR initiative of BTEL. This study is aimed to know whether the Uber Esia program really works well and suitable for Indonesia. Literature review from Dasgupta’s journal and IFC replication model support the forming of questionnaire and data analysis. This study shows that the Village Phone Operators (VPOs) are dominated by the 20-29 years age group, on a High School level of education background, most of them unemployed, and have a daily activity as a house wife. It is proved that the VPOs who participate in Uber Esia program are reaching out to the marginalized communities with low purchasing power because the VPO’s monthly income are still below the poverty line standard from World Bank Rp 750.000,00 per month. Uber Esia program is aimed to encourage entrepreneurs but not necessarily give a strong qualification for the VPOs to have a small scale business before starting the program. Most of the VPOs are women. but male VPOs are also could participate in the program. The VPOs join the Uber Esia program in order to get easier access to telecommunication. The Uber Esia program works quite well since most of the VPOs have a frequent phone credits transactions, sufficient knowledge of the VPOs, the subscribers are satisfied, the VPOs never loss, get additional income, and there is a highly needs of phone services in their area, the Uber Esia program is useful, easy to start, worth it, the capital is affordable. But the program does not provide any training, financial aids, and the VPOs are facing a high competition. The VPOs expectation towards Uber Esia program is quite optimistic and the program is potentially sustainable. Keywords: ICT Corporate Social Responsibility program, Village Phone program, Uber ESIA.

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Detail Information

Series Title

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Call Number

UB/EIS-MNJ/11/021

Publisher

Jakarta : Universitas Bakrie., 2011

Collation

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Language

Indonesia

ISBN/ISSN

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Classification

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Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Corporate Social Responsibility (CSR)

Specific Detail Info

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Statement of Responsibility

Tugas Akhir diajukan sebagai salah satu syarat untuk memperoleh gelar Sarajana Ekonomi Universitas Bakrie

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