Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores how this is changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across different sectors and in organizations of differing sizes and complexity. Filled with practical examples and useful advice, the book contains many topical case studies that bring to life theoretical issues and complex issues.