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Entrepreneurship

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ntrepreneurship 2nd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it. Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text.

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Availability

Detail Information

Series Title

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Call Number

[MNJ-LIB-08]

Publisher

Hoboken, New Jersey : John Wiley & Sons., 2011

Collation

xviii, 613 p. : ill., map ; 26 cm

Language

English

ISBN/ISSN

9780470450376

Classification

658.421

Content Type

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Media Type

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Carrier Type

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Edition

2nd Ed

Subject(s)

Entrepreneurship
New business enterprises

Specific Detail Info

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Statement of Responsibility

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