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Online public relations : a practical guide to developing an online strategy in the world of social media

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The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.
David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media.
Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.
This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

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Availability

Detail Information

Series Title

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Call Number

659.202854678 PHI o

Publisher

London : Kogan Page., 2009

Collation

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Language

English

ISBN/ISSN

9780749449681

Classification

659.202854678

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed

Subject(s)

Public relations
Social Media

Specific Detail Info

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Statement of Responsibility

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