Bahan Pustaka Digital Universitas Bakrie
Book's Detail
Consumer Behavior and Culture:Consequences for Global Marketing and Advertising | |
---|---|
Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. |
|
Statement of Responsibility | |
Author(s) | Marieke K. De Mooij - Personal Name |
Edition | 2nd ed |
Call Number | [KOM-LIB-56] |
Subject(s) | Advertising Marketing Consumer Behavior |
Language | English |
Publisher | Sage Publications |
Publishing Year | 2011 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |