Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Computer File

Consumer Behavior and Culture:Consequences for Global Marketing and Advertising

Marieke K. De Mooij - Personal Name;

Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world.

Availability

Ilmu Komunikasi (Database) [KOM-LIB-56]

[KOM-LIB-56]

Available

Detail Information

Series Title: -
Call Number: [KOM-LIB-56]
Publisher: London : Sage Publications., 2011
Collation: -
Language: English
ISBN/ISSN: 9781412979900
Classification: -
Content Type: -
Media Type: -
Carrier Type: -
Edition: 2nd ed
Subject(s): Advertising
Marketing
Consumer Behavior
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment