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Mass media research :an introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life

Statement of Responsibility
Author(s) Wimmer, Roger D. - Personal Name
Dominick, Joseph R. - Personal Name
Edition 9th. Ed
Call Number 302.230 72 WIM m
Subject(s) Mass media -- Research.
Mass media -- Methodology.
Language English
Publisher Wadsworth Cengage Learning
Publishing Year 2011
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