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A Handbook of Qualitative Methodologies for Mass Communication Research

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Statement of Responsibility
Author(s) Klaus Bruhn Jensen - Personal Name
Nicholas W.Jankowski - Personal Name
Edition
Call Number [KOM-LIB-16]
Subject(s) Social sciences—Methodology
Humanities - Methodology
Mass media—Research—Methodology.
Language English
Publisher London
Publishing Year 1991
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