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Qualitative Research Methods in Public Relations and Marketing Communications

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The nature and usefulness of qualitative research for public relations and marketing communications Selecting a topic and relating to your supervisor Reviewing the literature & writing the research proposal Ethical issues and access Ensuring the quality of research Choosing between different types of research Case studies Grounded theory Ethnography Discourse and critical discourse analysis Phenomenology Additional approaches : historical research and action research Sampling Interviews Focus groups Observation Written, visual, and multi-media materials Analyzing and interpreting the data Writing the report Mixed methods research Finishing off

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Availability

Detail Information

Series Title

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Call Number

[KOM-LIB-11]

Publisher

New York : Routledge., 2011

Collation

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Language

English

ISBN/ISSN

9780203846544

Classification

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Content Type

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Media Type

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Carrier Type

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Edition

2nd Ed

Subject(s)

Qualitative research
Marketing research—Methodology
Public relations—Research—Methodology
Corporations—Public relations—Research—Methodology

Specific Detail Info

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Statement of Responsibility

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