Marketing communications :interactivity, communities, and content | |
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Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. |
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Statement of Responsibility | |
Author(s) | Chris Fill - Personal Name |
Edition | 5th Ed |
Call Number | [KOM-LIB-06] |
Subject(s) | Marketing communications |
Language | English |
Publisher | Pearson Education Limited |
Publishing Year | 2009 |
Specific Detail Info | |
File Attachment | LOADING LIST... |
Availability | LOADING LIST... |