Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Consumer insight:how to use data and market research to get closer to your customer | |
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Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on |
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| Statement of Responsibility | |
| Author(s) | Merlin Stone - Personal Name |
| Edition | |
| Call Number | [KOM-LIB-05] |
| Subject(s) | market research |
| Language | English |
| Publisher | Kogan Page Ltd |
| Publishing Year | 2004 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |