Books

Marketing Management, 17th Global Edition

---

Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help you respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success. You’ll also examine changes in marketing theory and practice against relevant examples from various industries

---

Availability

Detail Information

Series Title

-

Call Number

658.8 Kot m

Publisher

Harlow, Essex : Pearson Education,., 2026

Collation

551 pages : illustrations (chiefly colour)

Language

English

ISBN/ISSN

9781292462714

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

17th ed.

Subject(s)

Marketing - Management

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment