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Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact

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Publicity & Media Relations Checklists
David R. Yale
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This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers.

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Detail Information

Series Title

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Call Number

659.2 YAL p

Publisher

Lincolnwood, Ill. : NTC Business Books., 1995

Collation

ix, 190 pages ; 28 cm

Language

English

ISBN/ISSN

9780844232188

Classification

659.2

Content Type

text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Mass media and business
Public relations -- Handbooks, manuals, etc.
Publicity -- Checklists

Specific Detail Info

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Statement of Responsibility

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