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Public Relations Writing: Form & Style

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PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.

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Detail Information

Series Title

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Call Number

659.2 NEW p

Publisher

: Thomson Wadsworth., 2007

Collation

xx, 361 hlm. : il. ; 24 cm

Language

English

ISBN/ISSN

0495095664

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Public relations
Business writing

Specific Detail Info

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Statement of Responsibility

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