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Designing Brand Identity: An Essential Guide for the Whole Branding Team - 5th. Ed.

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Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.

Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders―global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher, Partner, Pentagram.

Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center, Design Director, The Coca-Cola Company
Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon, Executive Director, Marketing FS Investments
If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.
Olka Kazmierczak, Founder Pop Up Grupa

The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.
Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

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Availability

Detail Information

Series Title

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Call Number

658.800 285 63 WHE d

Publisher

Hoboken, New Jersey : John Wiley & Sons, Inc.,., 2017

Collation

xx, 335 p. : il. ; 23 cm.

Language

English

ISBN/ISSN

9781118980828

Classification

658.800 285 63

Content Type

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Media Type

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Carrier Type

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Edition

5th. Ed.

Subject(s)

Strategi Pemasaran
Artificial intelligence - Marketing applications
Marketing - Management - Technological innovations
Pemasaran - Penerapan kecerdasan buatan
Pembelajaran mesin - Penerapan bisnis
Pemasaran - Manajemen - Inovasi teknologi
Machine learning - Business applications
Marketing strategy

Specific Detail Info

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Statement of Responsibility

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