AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, The

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AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, The

Jim Lecinski - Personal Name; Rajkumar Venkatesan - Personal Name;

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process.

The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?

The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands―including Google, Lyft, Ancestry.com, and Coca-Cola―that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders―for your team and culture.

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Ilmu Komunikasi (Database Digilib) 658.800 285 63 RAJ a

KOM.2026.08.01

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Detail Information

Series Title: -
Call Number: 658.800 285 63 RAJ a
Publisher: Stanford, California : Stanford Business Books., 2021
Collation: xx, 252 p. : il. ; 24 cm.
Language: English
ISBN/ISSN: 9781503628045
Classification: 658.800 285 63
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Artificial intelligence - Marketing applications
Artificial intelligence - Business applications
Marketing - Management - Technological innovations
Pemasaran - Penerapan kecerdasan buatan
Kecerdasan buatan - Penerapan bisnis
Specific Detail Info: -
Statement of Responsibility: -

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