e-Book

The war for talent

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"Fewer than half of today's employees believe that their companies deserve their loyalty. Web-empowered customers now defect more easily and more quickly than ever. Has loyalty become an outdated notion in today's marketplace?" "Fred Reichheld, author of the bestselling book The Loyalty Effect, argues that loyalty is still the fuel that drives financial success - even, and perhaps especially, in today's volatile, high-speed economy - but that most organizations are running on empty. Why? Because leaders too often confuse profits with purpose, taking the low road to short-term gains at the expense of employees, customers, and ultimately, investors. In a business environment that thrives on networks of mutually beneficial relationships, says Reichheld, it is the ability to build strong bonds of loyalty - not short-term profits - that has become the "acid test" of leadership." "Based on extensive research into companies from online start-ups to established institutions - including Harley-Davidson, Enterprise Rent-A-Car, Cisco Systems, Dell Computer, Intuit, and more - Reichheld reveals six bedrock principles of loyalty upon which leaders build enduring enterprises."

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Detail Information

Series Title

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Call Number

658.407 MIC t

Publisher

Boston, Massachusetts : Harvard Business School Press., 2001

Collation

xxiii, 200 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

1578514592

Classification

658.407

Content Type

text

Media Type

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Carrier Type

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Edition

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Subject(s)

Leadership
Personnel management
Executive ability
Employee motivation
Employee retention

Specific Detail Info

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Statement of Responsibility

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