e-Book

Marketing 6.0: The Future is Immersive

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In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
- The building blocks of metamarketing
- Generation Z and Generation Alpha and the technologies they use daily
- How to tap into metaverses and extended reality
- The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

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Availability

Detail Information

Series Title

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Call Number

685.8 KOT m

Publisher

Hoboken, New Jersey : John Wiley & Sons, Inc.., 2024

Collation

vii, 247 p.. : il. ; 23 cm.

Language

English

ISBN/ISSN

9781119835387

Classification

685.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Internet Marketing
Marketing - Management
Strategic Marketing - Inovation Technology

Specific Detail Info

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Statement of Responsibility

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