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Marketing 5.0: Technology for Humanity

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In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
· Artificial Intelligence for marketing automation
· Agile marketing
· “Segments of one” marketing
· Contextual technology
· Facial recognition and voice tech for marketing
· The future of Customer Experience (CX)
· Transmedia storytelling
· The “Whatever-Whenever-Wherever” service delivery
· “Everything-As-A-Service” business model
· Internet of Things and blockchain for marketing
· Virtual and augmented reality marketing
· Corporate activism
Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

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Availability

Detail Information

Series Title

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Call Number

658.8 KOT m

Publisher

Hoboken, New Jersey : John Wiley & Sons Inc.., 2021

Collation

xii, 206 p. : il. ; 23 cm.

Language

English

ISBN/ISSN

9781119668572

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Internet Marketing
Marketing - Management
Strategic Marketing - Inovation Technology

Specific Detail Info

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Statement of Responsibility

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