Crisis communications : A casebook approach
This book provides a comprehensive guide to the theory and practice of crisis management communications through a practical, casebook approach. The third edition offers an in-depth understanding of how organizations—including corporations, government agencies, and individuals—anticipate, manage, and recover their reputations from various unforeseen crises.
Kathleen Fearn-Banks combines the theoretical foundations of public relations with real-world analyses of high-profile cases, ranging from product recalls and organizational scandals to natural disasters and sensitive mass media coverage. Each chapter is designed to dissect effective communication strategies, identify critical messaging errors, and provide tactical, step-by-step guidance on developing a Crisis Communication Plan (CCP). This book serves as an essential instrument for communication students, professional public relations practitioners, and executive managers looking to understand media dynamics and public perception management during pivotal moments.
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