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Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands

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Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns

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Detail Information

Series Title

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Call Number

658.8 SCH e

Publisher

New York : Free Press., 1999

Collation

xix, 280 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

0684854236

Classification

658.8

Content Type

three-dimensional moving image

Media Type

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Carrier Type

-

Edition

-

Subject(s)

Corporate image
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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