PDF

Corporate reputations: strategies for developing the corporate brand

---

Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice

---

Availability

Detail Information

Series Title

-

Call Number

659.2 DOW c

Publisher

London : Kogan Page., 1994

Collation

xv, 234 p. ; 25 cm.

Language

English

ISBN/ISSN

0749414367

Classification

659.2

Content Type

text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Brand name products
Corporations
Corporate image

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment