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Routledge companion to consumer behavior analysis

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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

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Detail Information

Series Title

Routledge companions in business, management and accounting

Call Number

658.8342 SOL r

Publisher

New York, NY : Routledge., 2018

Collation

xxiii, 443 pages : illustrations ; 26 cm.

Language

English

ISBN/ISSN

9781138695160

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Consumer Behavior
Marketing research

Specific Detail Info

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Statement of Responsibility

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