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Consumer behavior

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MindTap for Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to challenge every individual and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics and add your own material or notes in the eBook

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Detail Information

Series Title

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Call Number

658.83 HOY c

Publisher

Boston, MA : Cengage., 2023

Collation

xviii, 525 pages : color illustrations ; 28 cm

Language

English

ISBN/ISSN

9780357721292

Classification

658.83

Content Type

text

Media Type

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Carrier Type

-

Edition

8th ed

Subject(s)

Consumer Behavior
Verbraucherforschung
Verbraucherverhalten

Specific Detail Info

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Statement of Responsibility

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