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Consumer Behavior

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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to ""classic"" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives

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Availability

Detail Information

Series Title

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Call Number

658.83 KAR c

Publisher

S.n : Cengage Learning., 2014

Collation

1 online resource (618 pages)

Language

English

ISBN/ISSN

9789386668523

Classification

658.83

Content Type

text

Media Type

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Carrier Type

-

Edition

2nd ed

Subject(s)

Decision making
Consumer Behavior
Managerial decision making

Specific Detail Info

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Statement of Responsibility

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