e-Book

Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

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For undergraduate public relations, new media, and marketing courses.

The first text to teach public relations through the lens of marketing.

Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world.

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Detail Information

Series Title

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Call Number

659.2 GIA m

Publisher

Upper Saddle River, New Jersey : Prentice Hall., 2010

Collation

xxi, 291 p. : ill. (chiefly col.) ; 24 cm

Language

English

ISBN/ISSN

9780136082996

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Public relations
Marketing - Management

Specific Detail Info

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Statement of Responsibility

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