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Agency mania: harnessing the madness of client/agency relationships for high-impact results

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Why do some client/agency partnerships thrive while others fail? And how can both parties improve the chances of success? Agency Mania is an indispensable guide in which, Bruno Gralpois reveals the anatomy of a strong partnership with an advertising, media, digital, PR or marketing communications agency that drives results and delivers real value to the clients business

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Detail Information

Series Title

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Call Number

659.112 GRA a

Publisher

Minneapolis : SelectBooks, Inc.., 2010

Collation

xix, 316 p. ; 24 cm.

Language

English

ISBN/ISSN

9781590792056

Classification

659.112

Content Type

text

Media Type

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Carrier Type

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Edition

1st ed.

Subject(s)

Marketing
Customer relations
Strategic alliances (Business)

Specific Detail Info

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Statement of Responsibility

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